Who We Are

Venice Brands is a privately held firm whose mission is to create and scale category leading brands that focus on health, wellness and sustainability. We engage at the concept phase and then, once we are aligned with our co-founders, typically take the lead in forming the legal structure, hiring the core team, engaging branding and product development agencies, and raising the seed capital (which is often provided in whole or in part by our sister investment firm). We play the role of the entrepreneur with each new company that we create, receiving one or more board seats and owning a substantial portion or all of the founder equity. We then spend considerable time helping our portfolio of companies grow and scale by providing hands-on strategic, operating and financial resources. We have an in-house shared services team that provides world class talent to our brands in select functions. We also have an extensive ecosystem that our brands can tap into on a regular basis. Our goal is to build each of our brands into a sizable, cash-flow generating business with strong customer loyalty and then have the option to strategically exit or to hold them forever.

We Are Experts In
Building Consumer Brands

What We Look For

Our assessment of prospective opportunities typically begins with our potential co-founders, as we have found this to be by far the strongest indicator of likely success and our team’s personal enjoyment. We look for co-founders who are truly distinctive in their field — whether that is an established celebrity, a pair of Michelin Star chefs or a seasoned date farmer — and who are passionate about the mission of the company that we would create and build together. We then look at the category size, growth trends and competitive landscape, as well as the broader supply chain and risk factors. The ability to achieve high gross margins is particularly important to us, as we want to deliver premium quality products and services to our consumers, while continually investing in sales, marketing and new product development. We also want our companies to make real profit, usually targeting a clear path to 10-20% EBITDA margins. Finally, we focus on brands that further our mission to promote health, wellness and sustainability. We want our team to wake up every day excited about the impact of our work.

We Have Deep Industry
& Capital Relationships

What We’re Up To

Creating new companies from scratch is incredibly exciting, time-consuming and rewarding. We feel particularly lucky to have been able to partner with some amazing people, as designing an entirely new consumer brand and product portfolio can sometimes take multiple years from concept through launch, and then the real work begins to grow, scale and optimize them. Notable brands we created and continue to oversee include Joolies and Desert Valley Date (alongside Kohl Family Farm), KinderFarms (alongside Jeremy Adams and Jessica Biel), Mayweather Boxing + Fitness (alongside Floyd Mayweather Jr. and James Williams), Enroot (alongside Brad Pitt and FactoryMade Ventures), Only Skin (alongside January Olds), MBF America (alongside David Weis and Adam Scott) and Bread Head (alongside Alex Williams, Jordan Snyder and Michael Pasternak).

We Roll Up Our Sleeves
Alongside Management

Recent Press